David Shane PR

David Shane is a public relations professional and strategist based in Los Angeles, California. With a career spanning two decades, he has worked with several major global media and entertainment companies. He is widely recognized for his work in issues management, corporate positioning, and strategic communications, building a reputation through consistent leadership and thoughtful communication practices.

Childhood and Learning Journey

He was born in Philadelphia, Pennsylvania, and raised in an environment that emphasized education and discipline. From an early age, he was encouraged to value learning and responsibility. He later attended the University of Pennsylvania, where he earned a Bachelor of Arts in Communications. During his academic years, he developed a solid understanding of communication theory and applied practice. This educational foundation played an essential role in shaping his approach to professional communication and prepared him for the challenges he would face later in his career.

Kicking Off the Career Journey

David began his professional journey in the early 1990s, starting as a researcher in the Political Unit at CBS News in Washington, D.C. This role gave him firsthand experience in political reporting and media research. After this position, he moved into roles as an Assignment Editor and Field Producer for CBS in Philadelphia. Through these responsibilities, he strengthened his skills in newsroom operations, editorial judgment, and field production, which helped him understand the fast-paced demands of media environments.

Comcast: A Stepping Stone

In 1999, he joined Comcast in Philadelphia, Pennsylvania, marking a significant transition into corporate communications. He initially served as Director of Communications, where he designed and implemented a regional corporate communications model. This model proved effective and was later replicated across the organization. His performance and leadership led to his promotion to Vice President of Communications and Original Programming in 2001. In this role, he acted as the primary spokesperson for Comcast’s largest operating division, which generated $8 billion in annual revenue and employed 18,000 employees. His work involved managing messaging, supporting programming initiatives, and aligning communication strategies with business goals.

Role at ICM Partners

David's accomplishments at Comcast opened the door to broader corporate opportunities. In 2005, he joined ICM Partners as Senior Vice President of Corporate Communications. At the agency, he oversaw global media relations, government affairs, events, and advertising. He also supported philanthropic initiatives and worked closely with the office of the Chairman and CEO. This position required careful coordination across departments and regions, as well as clear communication with external stakeholders and internal leadership.

Transition to Hewlett-Packard

In 2008, Shane entered the technology sector by joining Hewlett-Packard, one of the world’s largest technology companies at that time. He served as Vice President of Global Corporate External Communications. His responsibilities included overseeing corporate external communications, mergers-and-acquisitions communications, digital strategy, and government affairs communications. During this period, he managed communications related to nearly $20 billion in mergers and acquisitions, along with the associated regulatory matters. This role demanded precision, discretion, and a strong understanding of both business and public perception.

Leadership at Relativity Media

In 2012, David joined Relativity Media as Executive Vice President and Chief Communications Officer. In this role, he led corporate communications across all divisions, including theatrical, television, sports, music, and branded entertainment. He was also responsible for corporate responsibility initiatives and significant events. At the time, Relativity was the world’s largest independent film and television studio, and the role required coordination across diverse creative and business units while maintaining consistent corporate messaging.

Founding Resolution Communications

Following his tenure at Relativity Media, he founded his advisory firm, Resolution Communications, in 2017. As President and CEO, he continued working with leading media and entertainment companies to address complex communication challenges. The firm focuses on corporate positioning and issues management, areas where he has decades of experience. Through this work, he provides strategic guidance designed to help organizations navigate the evolving media landscape and manage reputation-related risks with clarity and purpose.

Teaching and Lecturing

In addition to his professional advisory work, Shane serves as a guest lecturer on communications at New York University. In this capacity, he shares practical insights with students and helps prepare them for careers in media and public relations. His teaching reflects real-world experience and emphasizes the importance of ethics, preparation, and strategic thinking in communication roles.

Achievements and Awards

His career includes several notable achievements, including winning an Emmy Award for original programming during his time at Comcast. He has also been recognized for his leadership in corporate communications and his ability to manage high-stakes public relations challenges across industries. These accomplishments reflect consistent performance rather than isolated success.

Personal Life and Interests

David Shane maintains interests outside of his professional responsibilities. He is an avid tennis player and values the balance the sport brings to his routine. He stays engaged with developments in the media and entertainment industry, which supports his continued relevance as an advisor. He also values time spent with friends and family and remains active within the public relations community through mentorship and professional involvement.

Portfolio 1: https://davidrshane.com

Portfolio 2: https://davidrshanepr.com